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Managing director and founder of Serena PR, Laura Serena brings dynamism, warmth and two decades of experience in tourism, arts and hospitality to the table. Through attentive dialogue, strategic counsel and succinct messaging, she supports clients in achieving their communications goals.
Laura began her public relations career with Tourism Vancouver, notably introducing Dine Out Vancouver – Canada’s largest annual dining festival – to the city. The 17-day foodie fest has grown to include more than 200 restaurants and is a draw for tens of thousands of locals and visitors. As a partner at Immedia PR, Laura orchestrated key media events across Canada and the US and represented clients at major media marketplace events. She is a long-standing associate member of the Society of American Travel Writers.
Laura extends a personal touch to all her relationships with clients and media influencers. Her passion for cooking in and dining out translates into an informed and intuitive understanding of hospitality and the elements of standout experiences. A polished professional, she is a Diamond Graduate of the Gemological Institute of America. Known for offering thoughtful commentary on a wide range of topics, Laura has been invited to speak on expert panels, from public relations and tourism to diamond branding.
A passion for travel has taken her to India, Egypt, New Zealand, Chile, Italy and Malta, among other exciting destinations – as long as there’s a direct flight, her bags are packed. When at home – minutes from Vancouver’s Granville Island – Laura channels her energy into spinning or yoga and enjoys simply soaking up the vibe in her vibrant neighbourhood and hometown.
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Dedicated, charismatic and highly professional, Morgan has spent the past seven years forging loyal relationships both with clients and an influential network of North American and international journalists. Graceful under pressure, she has helped organize major travel industry events and represented key players at biannual media marketplaces from New York to Whitehorse to Toronto to San Francisco, engaging key influencers with on-trend story ideas and unique angles. She has also secured top Canadian talent—from George Stroumboulopoulos to Rick Mercer – as judges for a major national media awards program.
Morgan’s wit, humour and instinct for details that create buzz make her a powerful presence across social media platforms. As well as lighting up Instagram, her photography has graced the pages of national magazines, including Canadian Living and Reader’s Digest. Previously an account manager at Immedia Public Relations and the personality behind global travel industry networking hub Media Kitty, Morgan graduated with distinction from the PR program at Kwantlen Polytechnic University in 2007. She’s an active member of the Travel Media Association of Canada (TMAC) and has been the BC chapter treasurer since 2009.
Morgan has a background in the dramatic arts – don’t be surprised if she breaks into song on sharing good news – and a passion for culture and dining out in her hometown Vancouver. She enjoys hiking BC’s rugged terrain and traversing the trails of Stanley Park too; the daughter of an RCMP officer, she spent her childhood in diverse rural parts of British Columbia – falling in love with the province’s natural wonders.