Connected, results-driven PR for tourism, hospitality and lifestyle brands


Serena PR is a boutique public relations agency that works with a select group of clients, ensuring an exceptional degree of individual care and attention. We bring decades of diverse experience to every task, large and small. Our relationships with the most influential voices in media ensure your message will reach and resonate with your intended audience.

Read on to learn more about us and what we can do for you and your brand.

Our Services

Throughout our history, we’ve collaborated with dozens of clients, crafting campaigns that successfully reach targeted audiences locally, nationally, and worldwide. Whether a single press release or an all-encompassing multimedia initiative, we’ll work with you to reach your goals while authentically representing your unique voice.

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Our Clients

We work with a select group of hospitality-focused clients, including tourism destinations, restaurants, international resorts, boutique hotels, community events, wineries, craft distillers, and more. Every client represents a relationship based on an understanding of each brand’s unique requirements.

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Our Team

Boasting decades of combined experience, the team at Serena PR are seasoned professionals. If your project calls for it, we pair our expertise with equally accomplished partners in media disciplines such as photography, branding, website design, and more.

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Our Expertise

From new independent ventures to globally recognized brands, Serena PR has brought its expertise to a full spectrum of businesses, connecting them to the eyes and ears that help them flourish. Serena PR is proud to represent an array of respected names from the worlds of travel, and culinary and lifestyle, including restaurants, wineries, tourism associations, hotels, food- and drink-themed events, and more.

Photo Credit @ Tourism Yukon

Dependable, meticulous and creative – their experience shines through in all that they do.

Jennifer GlykaMarketing Specialist, Media and Influencer Relations, Tourism Yukon

If we had to pick a song to describe the team at Serena PR it would be Tina Turner’s “Simply the Best".

Russell + Jelena KlingCo-founders, Pangea Pod Hotel

On top of just being great people to work with, they get results.

Alex HamerFounder, BC Distilled

Laura and Morgan are true professionals with a positive attitude, calm demeanor and curiosity that sets them apart from others in their field.

Ian GalbraithDirector of Communications, Mark Anthony Group

Let’s talk.
Tell us about your project.

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